David Abellán
Humanizing brands since 1984
Personal-brand site for David Abellán, a branding and copywriting consultant who helps brands sound like people, not brochures. A site with a voice of its own, a warm tone and carefully crafted narrative, built to publish articles and win clients looking for communication with soul.
Real recording of the live site in action ▶
David didn't need 'another pretty website': he needed the site to sound exactly like him. The challenge was translating a very personal voice —warm, funny, no corporate-speak— into a fast digital experience that's easy to update and with SEO done right so the content works for him.
We built a custom WordPress with a layout that breathes his tone: characterful typography, an editorial rhythm made for long reads and a home that goes straight to what he offers. All performance-tuned and on our infrastructure, so publishing is as easy as writing.
What we built
Personal-brand identity with its own voice and tone throughout
Editorial architecture built for long-form articles and lead capture
Optimized WordPress the client can update himself
What it is built with
Chosen out of need, not for hype. Built on Custom WordPress.
Other cases
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Clásicos Básicos
The living museum of classic gaming in Spanish
A living retro community built around the content: a shelf-by-shelf catalog of games and films, an integrated podcast and its own forum (Foro CLABA) where members come back every day.
“It's not just a website, it's the club we always wanted. The game shelves are amazing and the forum runs beautifully. The community feels it's theirs, and that's something you can't buy: you build it right.”
Walkthrough
Media Broken UFO
An intelligence archive on the unexplained. Less smoke, more sources.
It went from idea to a go-to outlet: a visual identity no one else in the genre has, sub-second load times despite the cinematic animations, and a reader base that comes back every week through briefings, the newsletter and Telegram.
“We wanted something that didn't look like 'just another UFO website' and they delivered an intelligence unit. Every detail, from the scroll to the files, conveys exactly who we are. The result went well beyond the brief.”
Walkthrough
Media Crítica Bits
We review down to the last byte
The magazine launched with an editorial identity you recognize on the first scroll: retro covers, bold typography and a category architecture that drives one read into the next.
“We write killer reviews and we needed a website to match. They nailed the tone: irreverent on the outside, flawless underneath. Publishing is a pleasure and readers stick around for three more articles.”
Shall we build something big? Put it together in 30 seconds.
Pick what you want to build and add powers: your plan takes shape in real time. No emails, no waiting. Play.
Ballpark ranges based on +100 real projects. The real quote comes after a 20-minute call, and always with no fine print.
Reply in 24–48h · Detailed proposal · No commitment