Mi Vida en USA
When the American dream comes with fine print
A personal blog where a Spaniard from the provinces tells, unfiltered, his life emigrating to the United States: the memories, the culture shocks and the fine print of the American dream. A long-read editorial project with a loyal community that comes back for every new installment.
Live in production · visit it for real ↗
The heart of the project is the text: long, personal posts people read start to finish. We had to deliver a flawless reading experience on mobile, low load times despite the volume of content, and clear navigation across chapters and topics.
We developed a custom WordPress focused on readability: typography and spacing built for long reads, per-post covers, navigation by topic and chapter, and image/cache optimization so it loads fast on any connection. Hosted and maintained on our infrastructure.
What we built
Long-read experience optimized for mobile
Chapter and topic navigation for an ever-growing archive
Performance and caching tuned despite the content volume
What it is built with
Chosen out of need, not for hype. Built on Custom WordPress.
Other cases
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It went from idea to a go-to outlet: a visual identity no one else in the genre has, sub-second load times despite the cinematic animations, and a reader base that comes back every week through briefings, the newsletter and Telegram.
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Crítica Bits
We review down to the last byte
The magazine launched with an editorial identity you recognize on the first scroll: retro covers, bold typography and a category architecture that drives one read into the next.
“We write killer reviews and we needed a website to match. They nailed the tone: irreverent on the outside, flawless underneath. Publishing is a pleasure and readers stick around for three more articles.”
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