Not every project is after an e-commerce conversion. Suspiros del Sáhara tells the story of a cause, and its site had a different job: to move people, give context and drive action.
Design in service of the story
Large type, images that breathe, an unhurried pace. Every section is conceived as a scene in a story, not as a product block. The goal is for the visitor to feel before reading the facts.
Truly multilingual
A cause that crosses borders needs to speak several languages without the seams showing. We structured the content to be translatable from day one, with clean per-language routes and no duplicated maintenance.
Here success isn't measured in sales, but in time on page, full scroll and clicks on «how to help». We designed for those metrics, not a store's.