Healthcare · Telemedicine Nousmed
Healthcare that comes with you
Site for the Italian clinical-informatics and telemedicine company Nousmed: healthcare software development, outsourcing and an operations center staffed 24/7/365 that bridges doctor and patient. It also presents its two products, Copernico (patent no. 0001426733) and SyncroMed, for shift management.
www.nousmed.it Live Screen recording of the live site ▶
Telemedicine is explained badly when it is told as technology. The site had to make clear, to a hospital director and to a patient alike, what changes day to day: who is watching, who answers, and at what hour.
We structured the site around services and products, with the 24/7 operations center as the spine of the story and a page of its own for Copernico and for SyncroMed. WordPress with custom templates, so the team can publish product news without touching code.
What we built
The 24/7/365 operations center as the spine, not a footnote
A page of its own for Copernico (patent no. 0001426733) and SyncroMed
Services and products kept apart: bought differently, explained differently
Results, not promises
Separating services from products was the decision that ordered the site: the operations center is contracted, Copernico and SyncroMed are licensed, and mixing them forced the visitor to work out which was which.
“Separating services from products is what ordered the site: the operations center is contracted and Copernico and SyncroMed are licensed, and before that the visitor had to work it out. Now what we do is clear at first glance, which in telemedicine is no small thing.”
What it's built with
Chosen for the job, not the hype. Built on Custom WordPress.
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