How we build
No marketing fluff: the technical diary of how we build sites, apps and our own site. Decisions, missteps and what we learned along the way.
An indie studio's site is not a brochure
Five people, a political thriller set in 1992 Spain, and a site that had to sound like the game before showing a single screenshot.
Product Selling hosting by showing the machine, not the slogan
A market where everyone promises "unlimited" and nobody says which CPU is underneath. How we built a hosting store whose argument is publishing the whole spec sheet.
Castellón Castellón: the city that moved itself (and why our engineering team is here)
In 1251 a king signed a permit and an entire town walked down from its hill to the plain to reinvent itself. 770 years later, that same city makes a large share of Europe's ceramic tiles and hosts our Mediterranean office. This is its story.
Performance 60 fps or nothing: what we learned polishing the performance of our own site
Animating the wrong property can cost you 55 frames per second. A practical guide, measured on a real site, to keep a page packed with effects running smooth as silk.
Interactivity A site that lets you touch it: interactive console and live project estimator
We turned our own homepage into a playground: a real terminal where you type commands and a configurator that builds your project plan in 30 seconds. Here's how it was built, and why it converts better than any banner.
Frontend How we redesigned Intervolutions: a cinematic hero drawn in Canvas
From a static green background to a cinematic hero in cobalt and cyan: orbital rings, decoding text and 60 fps fought for frame by frame. The full technical story.
Tools We record real walkthroughs of every site with Playwright (and why)
Instead of generic mockups, every case study shows the real site scrolling. Here's how we built the pipeline: headless browser, video capture and transcoding.
WordPress Tuning WordPress for a newsroom that publishes daily
How we built a digital tech-and-culture magazine on custom WordPress, with GSAP animations, that loads as if it were static.
Product Auditing a website in seconds: how we built the scanner
A tool that audits your site instantly and returns metrics you actually understand. How we thought through the UX of a tool that has to be fast and honest.
Community Gamifying a community without wrecking performance
An abandonware portal with editorial entries, badges, quests and leaderboards, where downloading a game from 1994 feels like playing one from 2026. Here's how we built its gamified community.
Design Serving an 870-title archive without it owning the page
Preserving the history of classic gaming in Spanish calls for a site that breathes nostalgia without giving up modern usability. Here's how we solved it.
Design Typography and pacing for a long-form history site
When the goal isn't selling but getting people to read, design plays by different rules. The site for a trilogy about the Ifni War, told by soldiers from Castellón, that had to reach the heart.
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