01
Scripts with a hook
Every video opens with what matters in the first 3 seconds. We write the script, the on-screen text and the caption with the words people search for in your area, because TikTok reads all three.
NewTikTok marketing · for US businesses
TikTok that brings customers,
not just views.
We write the scripts, edit the videos, run the ads and measure every lead end to end: from the view to the form, the call and the sale. With the TikTok Pixel, the Events API and GA4, and a report you can read in five minutes.
- Scripts and editing
- Spark Ads and lead gen
- Pixel + Events API + GA4
- Monthly lead report
Why now
People already search for businesses on TikTok
Many people now search on TikTok before Google, and the business that shows up there with useful videos gets the visit.
How we do it
Four pieces, one goal: leads
02
You film on your phone, we edit
We send you a simple shot list and you film on your phone, or we come and shoot it, quoted separately. We edit with captions, TikTok pacing and music from the Commercial Music Library, the one a business is allowed to use.
03
Ads that push what already works
When a video takes off on its own, we turn it into a Spark Ad: the same video, more reach, in your area. Plus lead campaigns with a TikTok Instant Form or your website, so the lead arrives with a name and a phone number.
04
Every lead, measured
TikTok Pixel and Events API on your site, events like form, call, booking and directions, and GA4 splitting organic from paid. You know what each lead cost, not how many likes you got.
The funnel
From one view to one customer, without losing the thread
Every step has its number and its source. What happens inside TikTok, TikTok counts; what happens on your site, GA4 counts; what happens at your register, we put together.
Sample · illustrative data
- Views 48,200 TikTok
- Watched past half 21,700 TikTok
- Profile visits 1,140 TikTok
- Clicks to your site 612 GA4
- Leads 37 GA4 + Pixel
- Customers 14 Your CRM
The report
Stats that make sense
A live dashboard and a monthly report with what actually matters: leads, cost per lead, conversion and sales. And underneath, what explains it: watch time, where people come from and which videos worked.
TikTok reportYour business · October
Sample · illustrative data Leads 37 +31%
Cost per lead $14 −18%
Site conversion rate 6.4% +1.2 pt
Attributed sales $4,180 +22%
Leads per week
Ads (paid_social)Organic (organic_social)
Where views come from
- For You61%
- Search22%
- Profile11%
- Other6%
Top videos
- 1"3 signs your AC is about to quit"74% watched · 11 leads
- 2"What it really costs…"68% watched · 8 leads
- 3Reply to a comment81% watched · 5 leads
What we measure on your site
| Action | TikTok event | GA4 key event |
|---|---|---|
| Form sent | SubmitForm | generate_lead |
| Tap to call | Contact | click_to_call |
| Appointment booked | Schedule | book_appointment |
| Get directions | FindLocation | get_directions |
| Purchase | Purchase | purchase |
The first 90 days
A plan, week by week
- Weeks 1–2
Foundation
Business account, a profile with your keywords and your area, Pixel + Events API, GA4 and the dashboard. We pick 3 or 4 content themes and write the first 12 scripts.
- Weeks 3–4
First videos
You film from the shot list (or we shoot, quoted separately) and we deliver the month’s edited videos: 4, 8 or 12, depending on the plan. The best questions from your customers become videos.
- Weeks 5–8
Test ads
With ads management (priced separately), the 2 or 3 best videos become Spark Ads in your area. TikTok Instant Form against your website, and we keep the one that brings cheaper, better leads.
- Weeks 9–12
Scale what works
More budget on what sells, new hooks built on the winners, a weekly series and retargeting to people who already watched. On day 90, a review with numbers and a plan for the next quarter.
Pricing
Published prices. Month to month.
No contract: cancel any time and keep your account, your videos and your data. You film on your phone from our shot list (or we come and shoot, quoted separately); we write, edit and measure. Posting, account management and replies to comments or messages are not part of the plans, and ads are a separate add-on. Chicago agencies that do this start around $3,000 a month.
Starter
To try TikTok without the risk.
$199/mo
4 videos a month
- Shot list and hook scripts
- Captions with local keywords
- Files ready to post on TikTok, Reels and Shorts
- A tidy profile
Local
To show up in your area every week and start getting leads.
$349/mo
8 videos a month
- Everything in Starter
- Videos delivered in batches
- One consolidated round of revisions per batch
- One-page monthly report
Growth
To make TikTok a real channel.
$499/mo
12 videos a month
- Everything in Local
- Monthly content plan
- Report plus a 15-minute call
Pro
Videos to post every weekday.
Custom quote
20 videos a month
- Everything in Growth
- 2 quick-turn trend videos a month
- Report plus a 30-minute call
Add ads and lead gen
Spark Ads and lead forms
We turn your best videos into Spark Ads in your area and run lead campaigns with a TikTok Instant Form or your website, tested and tuned every week. $149/mo with any plan, or $199/mo on its own, up to $2,500 of monthly spend (above that, 8% of the difference). You pay ad spend to TikTok: we suggest $600+ a month, because TikTok requires $20 a day per ad group.
$149/mowith any plan
To measure leads, the TikTok Pixel, Events API and GA4 are set up once for $99. Free if we built your website.
À la carte
- $49one-timeBusiness account and optimized profile.
- $79one-timeAudit of your account and 3 competitors, with 10 fixes. Credited to your first month.
- $99one-time30 days of scripts and a shot list, to do it yourself.
- $19per videoExtra edited video, without moving up a plan.
- $249half dayWe film, within about 45 miles of Princeton (farther, travel is added).
- +$49per videoCreator video: their fee, plus our coordination and editing.
No tricks
What you will not get from us
- Bought followersThey inflate a number, sink your reach and break TikTok’s rules.
- "Go viral" promisesNobody controls the algorithm. We promise consistency, method and measurement.
- A cost per lead promised up frontWe set it with your own data after 2 or 3 weeks of ads, not before.
- Unlicensed musicA business can only use TikTok’s Commercial Music Library. Anything else gets muted or taken down.
- Accounts in the agency’s nameThe account, the Pixel, the ads and GA4 are yours from day one.
- Hidden adsVideos with paid creators carry the paid-partnership label, as the FTC requires.
Questions
Do I have to dance or be on camera?
No. Many of the best videos for local businesses are process (how something gets made), before and after, FAQs or replies to comments. If someone on your team wants to be on camera, we give them a short session on talking to it.
How much do I need to spend on ads?
Ads are optional. If you want them, we suggest $600+ a month: TikTok Ads Manager requires at least $20 a day per ad group (below that, we use in-app Promote). You pay ad spend directly to TikTok; we only charge for managing it.
Why so cheap?
Because you film on your phone from our shot list, and we edit with your brand templates, with one consolidated round of revisions per batch. No expensive shoots by default and no four-person team on every call. If you would rather we film, the half-day shoot is extra.
When will I see results?
First view and search data in 2 to 3 weeks. First ad leads as soon as testing starts (week 5 of the plan). A reliable cost per lead after 2 to 3 weeks of ads on your budget.
How do I know which leads come from TikTok?
With the TikTok Pixel and Events API on your site, UTM links (paid_social for ads, organic_social for your profile) and GA4 with key events marked. Instant Form leads go to your email or CRM, because TikTok only keeps them for 90 days.
Does it work for my kind of business?
It works best when there is something to show: restaurants, auto shops, contractors, salons, tattoo studios, retail, vet clinics. With health clinics we are more careful: the Pixel never goes on patient forms or condition-specific pages.
What if something happens to TikTok?
That is why every video is also adapted for Instagram Reels and YouTube Shorts, and leads land on your site and in your CRM. What we build does not depend on a single app.
Is there a contract?
No. Everything is month to month: cancel any time and keep the account, the videos and the data. Just know that useful data shows up after 2 to 3 weeks, and a reliable cost per lead after a few weeks of ads.
Tell us about your business. We will send you a plan.
Tell us what you sell, where, and what counts as a lead for you. We review your profile (if you have one) and email you a proposal with sample scripts, the plan and a fixed price. A call is optional.
Get my TikTok plan