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Phase 04 · Visibility → Customers

Digital Marketing, SEO and Social Media Services

Google rankings, ad campaigns and social media measured in customers, not likes.

Search, ads and analytics run as one program.

From $199/mo · how this is worked out

A website nobody visits is a brochure in a drawer. This is where we put it to work: rankings on Google and Maps, paid campaigns that get switched off when they don't perform, social media with a plan behind it, and a monthly report that says how many leads you got and what each one cost. And because we build the website too, whatever the marketing uncovers gets fixed on the site that same week, with no second vendor to coordinate.

1
Plain-English report a month
0
Bought followers
100%
Accounts in your name

What we do here

SEO and search rankings

Keywords, site structure, content and links to climb Google for what your customers actually type.

Local SEO and Google Business Profile

A well-kept Google profile, town and service pages, and reviews. Showing up on Maps, which is where the visit gets decided.

Google Ads (PPC)

Search, Performance Max, remarketing and Local Services Ads (Google Guaranteed) for home services and professional firms, with conversions measured properly and budget moved to what performs.

Meta ads: Facebook and Instagram

Ads targeted by area, interests and lookalike audiences, with creative tested head to head. Housing, jobs and credit ads run in Meta's special ad categories, with the targeting limits fair-housing and fair-lending rules require.

Social media management

Content calendar, post design, publishing and community on Instagram, Facebook and TikTok. New: TikTok plans with leads measured in GA4.

Content and copywriting

Articles, landing pages and ad copy written to rank and to sell, in English and Spanish.

Email marketing and automation

Newsletters, welcome sequences and reminders that run on their own while you run the business.

Analytics, conversion and CRO

GA4, Tag Manager, pixels and call tracking. Then changes on the site to convert more from the same traffic.

What you get

  • Initial audit of SEO, Google profile and social
  • Channel plan with goals and budget
  • Tracking set up: GA4, conversions and pixels
  • Content and campaign calendar
  • Monthly report with leads and cost per lead
  • Accounts, data and audiences in your name
Tools & stack
Search ConsoleGA4Tag ManagerGoogle AdsGoogle Business ProfileMeta AdsInstagramFacebookLinkedInMailchimpLooker Studio

From “never heard of you” to “when can you come out?”

Marketing is not being everywhere. It is getting everyone who looks for you one step further, and knowing at which step they drop off. We work all four stages, each with its own channels.

  1. 01

    They find you

    They search for what you sell and you show up: on Google, on Maps, in their feed. If you are not there, your competitor is.

    • SEO
    • Google Business Profile
    • Google Ads
    • Meta ads
  2. 02

    They pick you

    They compare you with three others. Reviews win, so does a site that loads instantly and a message that lands the first time.

    • Reviews
    • Content
    • Social media
    • Fast site
  3. 03

    They reach out

    They call, fill in the form or book. Every lead is tracked, and we know which channel it came from.

    • Forms
    • Call tracking
    • GA4
    • CRO
  4. 04

    They come back

    A customer who already knows you is the cheapest one to win. They get reminded you exist, without nagging.

    • Email
    • Remarketing
    • Community

Not every channel takes the same time. We tell you before we start.

A good plan nearly always pairs a fast channel that brings leads now with a slow one that makes them cheaper later. We start with whatever pays you back first, so nobody loses patience in month two.

Shows in Days

Google Ads

When you need leads now: emergencies, peak season or a new service.

Shows in Days

Meta ads

For what sells on sight: restaurants, events, shops and offers with a date.

Shows in Weeks

Local SEO

Businesses with a service area: people searching “near me” and calling straight from Maps.

Shows in Weeks

Email marketing

If you already have customers: so they buy again, come back and refer you.

Shows in 1 to 3 months

Social media

Brand and community. It keeps every other channel warm.

Shows in 3 to 6 months

Organic SEO

The best long-term return: visits you do not pay for click by click.

NewTikTok marketing TikTok videos, with every lead counted. Scripts, editing, Spark Ads and lead gen, with every lead measured through the TikTok Pixel and GA4: views, clicks, forms, calls and sales. ScriptsSpark AdsGA4 + Pixel From $199/mo · Month to month See how it works

How this phase works

Four steps, zero surprises. You always know where you stand.

01

Audit and goals

We review your site, Google profile, social and campaigns, and agree what counts as a result: calls, forms, bookings or sales.

02

Tracking first

Before a dollar goes into ads, every lead is measured: GA4, conversions, pixels and calls.

03

Channel by channel

We start with the channel that pays back fastest for your business, and add the rest once the first one works.

04

Report and adjust

Every month: leads, cost per lead and what we changed. What underperforms gets cut; what works gets more.

A report you can read in five minutes

Every month, one page: how many leads came in, from where, what each one cost and what we changed. No forty-page screenshot dumps and no impression charts meant to impress.

  • Real leads: calls, forms and bookings, not clicks
  • Cost per lead, channel by channel
  • What we changed this month, and why
  • What we are testing next month
Marketing report
Your business · October
Example · sample data
Leads
48
+23%
Cost per lead
$17
−11%
Calls
21
Forms and bookings
27
Leads per month
  • May: 19
  • Jun: 24
  • Jul: 27
  • Aug: 33
  • Sep: 39
  • Oct: 48
Where they came from
  • Google Maps17
  • Google search12
  • Google Ads11
  • Instagram5
  • Email3
Total48
What we did
  • New page for the most-searched service in the area
  • Paused a campaign running at $41 per lead
  • 14 new reviews, every one answered
What we do in November
  • Test two new Instagram ads
  • Widen the search campaign’s service area

What you will not get from us

  • Bought followers or reviews

    They pump up a number and sink trust. They also break Google’s and Meta’s rules, which puts your profile and your account at risk.

  • “#1 on Google” promises

    Nobody controls the algorithm. Whoever guarantees it is either not telling the truth or ranking you for a search nobody makes.

  • Reports full of likes and impressions

    We measure what pays the bills: calls, forms, bookings and sales.

  • Accounts in someone else’s name

    Google, Meta and analytics are in your name from day one. If you ever leave, everything goes with you.

  • Year-long marketing contracts

    Local SEO is month to month, with no contract: if the report shows no results, you stop.

Local SEO
$199/mo

Month to month, no contract. Google profile, town or service pages, reviews and a monthly report with leads and cost per lead.

Ads, social and email
Quoted for you

Proposed in writing, based on channels and scope, before anything starts. Your ad spend is separate and paid straight to Google or Meta, in your own account.

Projects in this area

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Guides on this topic

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Frequently asked questions

What people usually ask before they start. Can't find yours? Ask us.

Ask a question
01 How long does SEO take to show results?
Local work (Google profile, reviews, town pages) usually starts moving within weeks. Organic SEO for competitive searches takes months: three to six to see a clear trend. That's why we often start with paid campaigns, which bring leads from day one, while SEO gains traction.
02 Is the ad spend included?
No, and that's a good thing: ad spend is paid straight to Google or Meta, in an account in your name, and we charge for managing it. You see every dollar spent and where, and if we ever stop working together, the account, its history and the audiences stay yours.
03 Do you guarantee the #1 spot on Google?
No, and be wary of anyone who does: nobody controls Google's algorithm. What we do guarantee is transparency: what was done each month, which rankings moved and how many leads it brought, in writing.
04 Does my website have to be built by you?
No. We work with the site you have. If something on it holds results back (slow pages, broken forms, missing pages), we tell you, with priority and cost, and you decide whether to fix it.

Is this your starting point?

Send us your current site, if you have one, and what you want to improve. We review it and send you, in writing, an actionable plan with scope, timeline and a fixed price. A call is optional.