Security · Services United Protection Agency
Less-lethal security, explained without the runaround
Site for the Chicago private security agency specializing in less-lethal security: unarmed guards, mobile patrol, cameras with a live virtual guard, high-density fog theft-deterrent systems and fingerprinting. It explains each service on its own page and recruits staff, with a Spanish-language section for Spanish-speaking officers.
unitedprotectionagencyinc.com Live Screen recording of the live site ▶
A security agency sells trust to two audiences at once: businesses that hire it and officers looking for work. The previous site mixed both messages and left out Spanish-speaking staff, who make up a large part of its Chicago workforce.
We reorganized the site by service — each with its own page and its own explanation — and separated the hiring path from the recruiting one, with different forms. The "¿Hablas Español?" section gives Spanish-speaking applicants their own way in, instead of half-translating the whole site.
What we built
One page per service: unarmed, patrol, cameras, fingerprinting, deterrent
Two separate paths: hiring the service and working for the agency
A Spanish-language way in for the agency’s Chicago staff
Results, not promises
Every service has its own page and its own explanation, so the agency can send a client straight to what they care about instead of to a generic home page. The Spanish-language entry point also opened a recruiting channel that did not exist before.
“They built the site around services, which is how clients actually buy from us, and the Spanish-language section opened a recruiting channel we did not have before. They went well beyond what we expected. The one gripe is that they do not work with Borland, which was one of the things we needed; everything else, flawless.”
What it's built with
Chosen for the job, not the hype. Built on Custom WordPress.
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